People Buy With Their Eyes...
So it is important that your brand identity is both visually appealing as well as reflects you and your business values. It is the make or break on if you will attract or repel your potential customers!
A good brand identity is important to stand out from your competition, create a memorable impression and build trust and loyalty with your customers.
1. You Feel Stuck
You find it hard designing new content for your brand such as packaging or social media posts that fit within your current brand identity.
2. Your Business Has Evolved
You have introduced a new offering. You may have moved away from the original products or services that you provided when you first started. AND your branding may no longer reflect this change.
3. It Feels Stale
You find that you are not attracting your dream clients or customers. They don’t connect with your brand identity as it doesn’t communicate your brand personality, promise or values.
