GO BIG PARTY DECOR
BRAND DESIGN
Lee-Anne approached me with a single product that she envisioned transforming into a business. Together, we brainstormed to identify a name for her new venture. This process provided us with valuable insights into her target audience, the solution she aimed to offer, and their values.
After Lee-Anne settled on the name GO BIG party decor, I set out to create her brand identity. When defining her brand, Lee-Anne expressed her desire for it to be impactful, bold, trendy, and to clearly communicate the party decor theme.
A vibrant color palette paired with an extra-bold sans serif font was chosen to evoke the desired brand personality. The squiggly lines integrated into the branding and logo symbolize various elements of events, such as streamers, ribbons from presents, and strings on balloons.
The graphic brand pattern is a key element that reinforces the brand's identity. It is consistently applied across all brand materials, including business cards, letterhead, and social media graphics, ensuring the brand stands out from its competitors.
Brand & Web Designer
North Shore, Auckland Based
