There's a stark contrast between a plumber you call once during a plumbing emergency when you lack reliable contacts, and a plumber you trust for both emergencies and future plumbing projects. Our goal was to position Wilson Plumbing as the latter type of service provider.

To convey values of reliability, trustworthiness, and experience, we crafted a brand identity that embodied these traits. We utilised blue as the primary colour to represent these values. Moreover, we aimed to convey the affordability of Wilson Plumbing's services by opting for a sans serif typeface, which emanates a clean, minimal, and friendly vibe, as opposed to a serif typeface that typically signifies luxury.